An initial step in a lengthy history of performance and speed: In Herzogenaurach, Germany, the brothers Rudolf and Adolf Dassler started the enterprise "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). Unbeknownst to them, they are laying the foundation stone for the world's sports shoe capital.
They aren't the only shoe manufacturing in the town. More, smaller factories are strewn about the town, though many did not survive the 1950s and 1960s. In 1919, the brothers opened a factory in their parents' home, which they expanded into a proper facility in 1924.
Both achieve notoriety within the first several years. At the 1928 Olympic Summer Games in Amsterdam, the majority of German participants wore Dassler spikes. Jesse Owens won four gold medals at the 1936 Berlin Olympic Games while wearing Dassler spikes. More medals followed, including seven gold and five bronze for world-class competitors wearing Dassler footwear. The first records are also broken: two world records and five Olympic records. It's their big break on the international stage.
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